LeanLinking unveils new identity as part of comprehensive strategic direction

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LeanLinking is excited to reveal its new visual identity, marking a key step in a broader strategic transformation. Under the new leadership of CEO Nicolai SchouJensen, the company is embracing a significant modernization that aims to define its future growth and development. The refreshed identity highlights LeanLinkings’s ambition to enhance its role as an innovative leader in SaaS solutions for procurement professionals.

The updated identity, featuring a new logo and colour palette, signals LeanLinking’s move towards a more unified and forward-thinking strategy. This change supports the company’s aim to deliver cutting-edge, value-driven solutions while grounding itself in both existing and new core values within the LeanLinking team.

“The transformation at LeanLinking is about more than just a new look; it’s about aligning our products with our team’s shared vision, mission, and values,”

said Nicolai Jensen, CEO of LeanLinking.

“With this new identity, we’re not just refreshing our image but also reaffirming our commitment to creating ongoing value for our customers, employees, and partners.”

Helena Futtrup, Marketing Manager at LeanLinking, added:

“Creating a new brand identity for an established SaaS company like ours has been a thrilling challenge. I’ve wanted to honor our company’s history while also looking ahead. The new visual profile reflects the dynamic and innovative spirit that drives us and is designed to connect with the modern technology we provide to both current and future customers.”

LeanLinking will showcase its new visual identity at upcoming conferences in London at the Procurement& Supply Chain LIVE conference and at Digital Procurement World in Amsterdam this autumn.

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