LEANLINKING WEBSITE PRIVACY POLICY
Last Updated: August 2026
1. Purpose of this Privacy Policy
1.1 This Privacy Policy describes how LeanLinking ApS collects, processes, stores, shares, and protects personal data when individuals visit our website, submit enquiries, request demonstrations, download resources, subscribe to communications, or otherwise interact with our website.
1.2 LeanLinking is committed to protecting personal data and processing it in accordance with applicable data protection legislation, including Regulation (EU) 2016/679 (General Data Protection Regulation (“GDPR”)), the Danish Data Protection Act, and other applicable privacy legislation.
1.3 This Privacy Policy applies solely to information collected through the LeanLinking website. It does not govern the processing of customer data within the LeanLinking Supplier Relationship Management platform, which is governed separately through contractual agreements, including our Data Processing Agreement where applicable.
2. Data Controller
2.1 LeanLinking ApS is the data controller responsible for the processing of personal data described in this Privacy Policy.
LeanLinking ApS
Skejby Nordlandsvej 311, 8200 Aarhus N
Denmark
CVR: 34892415
Email: info@leanlinking.com
Website: https://www.leanlinking.com
2.2 If you have questions regarding this Privacy Policy or wish to exercise your rights under applicable data protection legislation, you may contact us using the details above.
3. Categories of Personal Data
3.1 LeanLinking only collects personal data that is relevant and necessary for the purposes described within this Privacy Policy.
3.2 Depending upon your interaction with our website, we may process the following categories of personal data:
Contact Information
Where voluntarily provided, this may include:
- Name
- Business email address
- Company name
- Job title
- Telephone number
- Country or region
Business Communications
Information you include when submitting enquiries, requesting demonstrations, downloading resources, or contacting LeanLinking.
Technical Information
Subject to your cookie preferences, we may process:
- IP address
- Browser type
- Operating system
- Device type
- Screen resolution
- Pages visited
- Time spent on pages
- Referring website
- Approximate geographic location
- Website interactions
Marketing Preferences
Information relating to your communication preferences, consent status, newsletter subscriptions, and resource downloads.
4. Collection of Personal Data
4.1 Personal data is collected directly from you when you voluntarily provide information through:
- Contact forms
- Demo request forms
- Download forms
- Newsletter subscriptions
- Email correspondence
4.2 Subject to your cookie preferences, certain technical information is collected automatically through cookies and similar technologies used on our website.
4.3 LeanLinking does not knowingly collect special categories of personal data through its website and requests that such information not be submitted unless specifically requested.
5. Purposes of Processing
LeanLinking processes personal data only where there is a lawful basis for doing so and for the purposes described below.
Personal data may be processed for one or more of the following purposes:
5.1 Responding to enquiries submitted through the website.
5.2 Arranging product demonstrations.
5.3 Delivering requested white papers, guides, templates, and other downloadable resources.
5.4 Sending newsletters and marketing communications where consent has been provided.
5.5 Improving website functionality, performance, and user experience.
5.6 Measuring website traffic and marketing effectiveness.
5.7 Maintaining website security and preventing misuse.
5.8 Complying with applicable legal and regulatory obligations.
LeanLinking does not sell personal information to third parties.
6. Legal Basis for Processing
Where the GDPR applies, LeanLinking processes personal data only where there is a lawful basis for doing so. Depending on the purpose of the processing, LeanLinking relies on one or more of the following legal bases.
6.1 Consent – Article 6(1)(a) GDPR
LeanLinking processes personal data based on your freely given consent where required, including for:
- Marketing communications
- Analytics cookies
- Marketing cookies
- Other optional cookies and similar technologies where consent is required
You may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.
6.2 Legitimate Interests – Article 6(1)(f) GDPR
LeanLinking may process personal data where necessary for its legitimate business interests, provided those interests are not overridden by your interests, rights, or freedoms.
This may include:
- Responding to business enquiries where appropriate
- Maintaining and developing business relationships
- Protecting the security and integrity of our website and systems
- Preventing fraud, misuse, and other unauthorized activity
- Managing and improving our business operations and services
Where LeanLinking relies on legitimate interests, we consider and balance our interests against the potential impact on the individuals concerned.
6.3 Performance of Pre-Contractual Measures – Article 6(1)(b) GDPR
LeanLinking may process personal data where necessary to perform a contract with you or to take steps at your request before entering into a contract.
This may include processing information when you request information about our products or services or request a product demonstration.
6.4 Compliance with Legal Obligations – Article 6(1)(c) GDPR
LeanLinking may process personal data where necessary to comply with legal or regulatory obligations applicable to us.
7. Cookies and Similar Technologies
7.1 LeanLinking uses cookies and similar technologies on its website for purposes including providing essential website functionality, remembering preferences, measuring website usage and performance, and supporting marketing activities.
7.2 Cookies that are not strictly necessary for the operation of the website are used only where you have provided the required consent through our cookie consent platform. You may accept or reject optional cookie categories and change or withdraw your consent at any time through the cookie settings available on our website.
7.3 Where consent is required, LeanLinking relies on your consent as the legal basis for the processing of personal data associated with analytics, marketing, and other optional cookies and similar technologies.
7.4 LeanLinking uses Cookie Information as its consent management platform to collect and manage cookie preferences. Your consent choices are communicated to relevant services so that they can operate in accordance with those preferences.
7.5 Further information about the cookies and similar technologies used on our website, including their categories, purposes, providers, and applicable retention periods, is available in our Cookie Policy and Cookie Declaration.
8. Third-Party Service Providers
8.1 LeanLinking uses selected third-party service providers to operate, secure, analyse, and improve our website, manage business enquiries and customer relationships, and provide related services.
Depending on how you interact with our website and the choices you make regarding cookies, personal data may be processed by the following providers:
| Provider | Purpose |
|---|---|
| HubSpot | Customer relationship management (CRM), form and enquiry management, marketing automation, communications, and website engagement |
| Google Analytics 4 | Website analytics and measurement, subject to your cookie preferences |
| Google Tag Manager / Google tag | Management and operation of website measurement and tracking technologies, subject to your cookie preferences where applicable |
| Cookie Information | Cookie consent management and recording of consent preferences |
| Microsoft Bookings | Scheduling and managing meetings or product demonstrations when you choose to use our Microsoft Bookings scheduling page |
| Cloudflare | Website security, performance, content delivery, and protection against malicious traffic |
| Simply.com | Website hosting and related infrastructure services |
8.2 These providers may process personal data on LeanLinking’s behalf where necessary to provide their respective services. LeanLinking takes appropriate steps to ensure that service providers processing personal data on our behalf are subject to appropriate contractual, organisational, and technical safeguards as required by applicable data protection law.
8.3 Where you choose to use a third-party service linked from our website, such as Microsoft Bookings, additional privacy information provided by that service may also apply to the processing carried out through that service.
9. International Transfers
9.1 Some of LeanLinking’s service providers may process or make personal data accessible from countries outside the European Economic Area (EEA). These countries may have data protection laws that differ from those applicable within the EEA.
9.2 Where personal data is transferred outside the EEA, LeanLinking takes steps to ensure that an appropriate transfer mechanism and safeguards are in place in accordance with Chapter V of the GDPR. Depending on the circumstances, these may include:
- An adequacy decision adopted by the European Commission;
- The European Commission’s Standard Contractual Clauses (SCCs), together with supplementary safeguards where appropriate; or
- Another lawful transfer mechanism permitted under applicable data protection legislation.
9.3 Where applicable, LeanLinking assesses the safeguards associated with international transfers and takes appropriate measures to protect personal data.
9.4 You may contact LeanLinking using the details provided in Section 2 if you would like further information about the safeguards applicable to international transfers of your personal data.
10. Data Retention
10.1 LeanLinking retains personal data only for as long as necessary for the purposes for which it was collected, including to manage business relationships and comply with applicable legal and regulatory obligations.
Typical retention periods or criteria include:
| Processing activity | Typical retention period |
|---|---|
| Contact enquiries | Up to 24 months following the last relevant interaction, unless the information is required for an ongoing business relationship |
| Demo requests and sales enquiries | Up to 24 months following the last relevant interaction, unless the information is required for an ongoing or prospective business relationship |
| Resource downloads | Up to 24 months following the last relevant interaction, unless the information forms part of an ongoing business relationship or another lawful basis applies |
| Marketing communications | Until consent is withdrawn or you unsubscribe. Information necessary to record an opt-out may be retained to ensure your marketing preference continues to be respected |
| Website analytics | User-level and event-level data in Google Analytics is generally retained for up to 14 months. Aggregated reporting data may be retained for longer in accordance with Google’s data retention functionality. |
| Cookie consent records | For as long as reasonably necessary to demonstrate and manage consent choices and comply with applicable legal obligations |
| Security and technical logs | For as long as reasonably necessary for website security, troubleshooting, fraud prevention, and protection against misuse |
10.2 The exact retention period may vary where necessary due to the nature of the information, an ongoing business relationship, legal or regulatory requirements, the establishment or defence of legal claims, or other legitimate requirements.
10.3 When personal data is no longer required for the purposes for which it was collected, LeanLinking will delete or anonymise it in accordance with applicable data protection requirements.
11. Security
11.1 LeanLinking maintains appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access.
11.2 Security measures are regularly reviewed and updated where appropriate.
12. Rights of Data Subjects
Subject to applicable legislation, individuals may have the right to:
12.1 Request access to personal data.
12.2 Request correction of inaccurate or incomplete information.
12.3 Request deletion of personal data.
12.4 Request restriction of processing.
12.5 Object to processing based upon legitimate interests.
12.6 Withdraw consent where processing is based upon consent.
12.7 Request data portability.
12.8 Lodge a complaint with the relevant supervisory authority.
Requests may be submitted using the contact information provided in Section 2.
13. Children's Privacy
13.1 LeanLinking’s website is intended for business users and organisations.
13.2 We do not knowingly collect personal data relating to children under the age of 16.
14. Third-Party Websites
14.1 Our website may contain links to external websites.
14.2 LeanLinking is not responsible for the content or privacy practices of third-party websites.
15. Changes to this Privacy Policy
15.1 LeanLinking reserves the right to amend this Privacy Policy from time to time.
15.2 The latest version will always be published on this page together with the date of the most recent revision.
16. Contact Information
Questions relating to this Privacy Policy or requests concerning personal data may be directed to:
LeanLinking ApS
Skejby Nordlandsvej 311, 8200 Aarhus N
Denmark
CVR: 34892415
Email: info@leanlinking.com
Website: https://www.leanlinking.com
17. Supervisory Authority
If you believe LeanLinking has processed your personal data in violation of applicable data protection legislation, you have the right to lodge a complaint with the competent supervisory authority.
For individuals located in Denmark, the competent supervisory authority is:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
Website: https://www.datatilsynet.dk