LEANLINKING WEBSITE PRIVACY POLICY
Last Updated: August 2026
1. Purpose of this Privacy Policy
1.1 This Privacy Policy describes how LeanLinking ApS collects, processes, stores, shares, and protects personal data when individuals visit our website, submit enquiries, request demonstrations, download resources, subscribe to communications, or otherwise interact with our website.
1.2 LeanLinking is committed to protecting personal data and processing it in accordance with applicable data protection legislation, including Regulation (EU) 2016/679 (General Data Protection Regulation (“GDPR”)), the Danish Data Protection Act, and other applicable privacy legislation.
1.3 This Privacy Policy applies solely to information collected through the LeanLinking website. It does not govern the processing of customer data within the LeanLinking Supplier Relationship Management platform, which is governed separately through contractual agreements, including our Data Processing Agreement where applicable.
2. Data Controller
2.1 LeanLinking ApS is the data controller responsible for the processing of personal data described in this Privacy Policy.
LeanLinking ApS
Denmark
Email: info@leanlinking.com
Website: https://www.leanlinking.com
2.2 If you have questions regarding this Privacy Policy or wish to exercise your rights under applicable data protection legislation, you may contact us using the details above.
3. Categories of Personal Data
3.1 LeanLinking only collects personal data that is relevant and necessary for the purposes described within this Privacy Policy.
3.2 Depending upon your interaction with our website, we may process the following categories of personal data:
Contact Information
Where voluntarily provided, this may include:
- Name
- Business email address
- Company name
- Job title
- Telephone number
- Country or region
Business Communications
Information you include when submitting enquiries, requesting demonstrations, downloading resources, or contacting LeanLinking.
Technical Information
Subject to your cookie preferences, we may process:
- IP address
- Browser type
- Operating system
- Device type
- Screen resolution
- Pages visited
- Time spent on pages
- Referring website
- Approximate geographic location
- Website interactions
Marketing Preferences
Information relating to your communication preferences, consent status, newsletter subscriptions, and resource downloads.
4. Collection of Personal Data
4.1 Personal data is collected directly from you when you voluntarily provide information through:
- Contact forms
- Demo request forms
- Download forms
- Newsletter subscriptions
- Email correspondence
4.2 Subject to your cookie preferences, certain technical information is collected automatically through cookies and similar technologies used on our website.
4.3 LeanLinking does not knowingly collect special categories of personal data through its website and requests that such information not be submitted unless specifically requested.
5. Purposes of Processing
LeanLinking processes personal data only where necessary for legitimate business purposes.
Personal data may be processed for one or more of the following purposes:
5.1 Responding to enquiries submitted through the website.
5.2 Arranging product demonstrations.
5.3 Delivering requested white papers, guides, templates, and other downloadable resources.
5.4 Sending newsletters and marketing communications where consent has been provided.
5.5 Improving website functionality, performance, and user experience.
5.6 Measuring website traffic and marketing effectiveness.
5.7 Maintaining website security and preventing misuse.
5.8 Complying with applicable legal and regulatory obligations.
LeanLinking does not sell personal information to third parties.
6. Legal Basis for Processing
Where the GDPR applies, LeanLinking processes personal data on one or more of the following legal bases.
6.1 Consent
Processing based upon your freely given consent, including:
- Marketing communications
- Analytics cookies
- Marketing cookies
Consent may be withdrawn at any time.
6.2 Legitimate Interests
Processing necessary for LeanLinking’s legitimate business interests, including:
- Responding to business enquiries
- Improving website performance
- Maintaining customer relationships
- Website security
- Measuring website usage
Where legitimate interests are relied upon, LeanLinking has balanced those interests against the rights and freedoms of the individual.
6.3 Performance of Pre-Contractual Measures
Where you request information regarding LeanLinking’s products or services, we process personal information necessary to respond to your request.
6.4 Compliance with Legal Obligations
Where processing is necessary to comply with applicable legislation.
7. Cookies and Similar Technologies
7.1 LeanLinking uses cookies and similar technologies to support website functionality, analyse website usage, improve visitor experience, and measure marketing performance.
7.2 Non-essential cookies are only placed following your consent through our cookie consent platform.
7.3 Detailed information regarding the cookies currently used on our website, including their providers, purposes, retention periods, and categories, is available within our Cookie Policy and Cookie Declaration.
8. Third-Party Service Providers
8.1 LeanLinking uses carefully selected third-party providers to operate and improve its website.
Current providers include:
| Provider | Purpose |
|---|---|
| HubSpot | Forms, CRM, marketing automation and communications |
| Google Analytics 4 | Website analytics |
| Google Tag Manager | Tag management |
| Cookie Information | Cookie consent management |
| WordPress | Website content management |
8.2 These providers process personal information only as necessary to provide their services and are subject to contractual and technical safeguards where required.
9. International Transfers
9.1 Certain third-party providers used by LeanLinking may process personal information outside the European Economic Area (EEA).
9.2 Where international transfers occur, LeanLinking ensures appropriate safeguards are implemented in accordance with Chapter V of the GDPR, including where applicable:
- European Commission Standard Contractual Clauses;
- Adequacy Decisions; or
- Other lawful transfer mechanisms recognised under applicable legislation.
10. Data Retention
10.1 LeanLinking retains personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with legal obligations.
Typical retention periods include:
| Processing Activity | Typical Retention Period |
|---|---|
| Contact enquiries | Up to 24 months following the last interaction |
| Marketing communications | Until consent is withdrawn or the individual unsubscribes |
| Analytics data | According to configured Google Analytics retention settings |
| Cookie consent records | As required to demonstrate GDPR compliance |
10.2 Where personal data is no longer required, it is securely deleted or anonymised.
11. Security
11.1 LeanLinking maintains appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access.
11.2 Security measures are regularly reviewed and updated where appropriate.
12. Rights of Data Subjects
Subject to applicable legislation, individuals may have the right to:
12.1 Request access to personal data.
12.2 Request correction of inaccurate or incomplete information.
12.3 Request deletion of personal data.
12.4 Request restriction of processing.
12.5 Object to processing based upon legitimate interests.
12.6 Withdraw consent where processing is based upon consent.
12.7 Request data portability.
12.8 Lodge a complaint with the relevant supervisory authority.
Requests may be submitted using the contact information provided in Section 2.
13. Children's Privacy
13.1 LeanLinking’s website is intended for business users and organisations.
13.2 We do not knowingly collect personal data relating to children under the age of 16.
14. Third-Party Websites
14.1 Our website may contain links to external websites.
14.2 LeanLinking is not responsible for the content or privacy practices of third-party websites.
15. Changes to this Privacy Policy
15.1 LeanLinking reserves the right to amend this Privacy Policy from time to time.
15.2 The latest version will always be published on this page together with the date of the most recent revision.
16. Contact Information
Questions relating to this Privacy Policy or requests concerning personal data may be directed to:
LeanLinking ApS
Email: info@leanlinking.com
Website: https://www.leanlinking.com
17. Supervisory Authority
If you believe LeanLinking has processed your personal data in violation of applicable data protection legislation, you have the right to lodge a complaint with the competent supervisory authority.
For individuals located in Denmark, the competent supervisory authority is:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
Website: https://www.datatilsynet.dk